Chusho Grow Story — DX Support

Overview

Amazon Japan launched a DX (Digital Transformation) support initiative aimed at helping small and medium-sized businesses grow through digital tools and e-commerce. The project needed a dedicated landing page that would clearly communicate the program's value while being accessible to a broad audience — including business owners who may have limited digital literacy.

I worked closely with the UX Creative Director to design the page from wireframe through to production-ready assets, with accessibility as a core design principle from the outset.

Process

• Stakeholder alignment — Met with the business team and UX Creative Director to understand the initiative's goals, target audience (SMB owners), and key messages that needed to be communicated.
• Accessibility-first wireframing — Created wireframes with WCAG guidelines in mind: proper heading hierarchy, sufficient color contrast, clear focus states, and logical reading order for screen readers.
• Content structure — Organized the page into digestible sections: program benefits, success stories, step-by-step enrollment process, and FAQ — ensuring each section could stand alone while building a cohesive narrative.
• Visual design & iteration — Designed the visual layer collaborating with the Creative Director, balancing Amazon's brand guidelines with the need for warmth and approachability to connect with small business owners.
• Accessibility review — Conducted a thorough accessibility audit: tested with screen readers, verified color contrast ratios, ensured all interactive elements were keyboard-accessible, and validated semantic HTML structure.

Results

The landing page successfully launched as the primary entry point for the DX support initiative:

• Delivered an accessible, WCAG-compliant page that could be navigated by users of all abilities
• Clear information hierarchy helped SMB owners understand the program benefits without overwhelm
• Collaborative design process with the Creative Director resulted in a polished, brand-aligned visual identity
• The accessibility practices established during this project influenced broader team standards for future landing pages