Selected Work

Featured Projects

Data-driven UX design across e-commerce, marketplace platforms, and digital products.

Toy Page Renewal
Amazon Japan (Contract via Aquent LLC)
Toy Page Renewal — Full UX Redesign
Led end-to-end UX research and redesign of the toy category page. Conducted device analysis, scroll depth tracking, CTR analysis, customer journey mapping, and competitive research to create a unified responsive experience.
UX Research Customer Journey Competitive Analysis Wireframing User Testing
Christmas Gifts
Amazon Japan (Contract via Aquent LLC)
Christmas Gifts 2020
Analyzed previous year's data to identify issues. Redesigned the gift store resulting in significantly increased sales and conversion rates.
Data Analysis Information Architecture A/B Testing
Father's Day
Amazon Japan (Contract via Aquent LLC)
Father's Day — A/B Test Optimization
Identified low CTR post-launch and ran an A/B test that significantly improved CTR, OPS, and abandon rate. Insight led to a lasting design principle across campaigns.
A/B Testing CTR Optimization Postmortem
Search Page Renewal
Lancers
Search Page Renewal
Redesigned the high-traffic search page with complex information architecture. Used Google Analytics data to surface content users actually needed. Completed in just 2 weeks.
Google Analytics UI Design Rapid Iteration
Chusho Grow Story
Amazon Japan (Contract via Aquent LLC)
Chusho Grow Story — DX Support
Designed a new landing page for Amazon's DX support initiative with accessibility-first approach, collaborating with UX Creative Director on wireframe-to-production design.
Accessibility Landing Page Collaboration
Reward App
Net Marketing
Reward App — iOS & Android
Full-stack development of two reward mobile apps. Designed database architecture, built with LAMP/AWS stack, and managed outsourcing. Published on App Store and Google Play.
Mobile App Full-Stack AWS
Freelancer Onboarding Flow
Lancers, Inc.
Freelancer Onboarding Flow
Redesigned the freelancer registration and onboarding experience to reduce drop-off and improve profile completion rates, directly impacting talent-client matching quality.
User Research Onboarding UX Conversion Optimization