Reward App — iOS & Android

Overview

Net Marketing needed two reward-based mobile applications — one for iOS and one for Android — to incentivize user engagement across their marketing platforms. As the sole developer and designer on this project, I handled the full stack: from database architecture and server-side logic to front-end design and app store submission.

This project showcases my technical depth as a designer who codes, bridging the gap between design intent and production implementation.

Process

• Requirements & architecture — Gathered business requirements, defined the reward point system logic, and designed the database schema to handle user accounts, point transactions, and reward redemption.
• Backend development — Built the server-side application using a LAMP stack (Linux, Apache, MySQL, PHP) hosted on AWS. Implemented RESTful APIs for the mobile clients, user authentication, and point tracking.
• UI/UX design — Designed the app interfaces for both iOS and Android, following platform-specific design guidelines while maintaining a consistent brand identity across both apps.
• Outsourcing management — Managed external developers for native app development, providing detailed specifications, design assets, and ongoing QA review to ensure implementation quality.
• Testing & submission — Conducted thorough testing across multiple devices, resolved platform-specific issues, and navigated the App Store and Google Play submission processes.

Results

Both apps were successfully published and launched:

• Successfully published on both the App Store and Google Play, passing review requirements on both platforms
• Delivered a complete full-stack solution from database design through to app store deployment
• Managed the outsourcing workflow effectively, maintaining quality while meeting project timelines
• Demonstrated the value of a designer-developer hybrid role in streamlining communication and reducing handoff friction